Underwritten by Tristan James Jr.
Social media has become one of the primary sources of communication and connectivity with everyone. Social media includes everything from entertainment, news, podcasts and advertising to marketing and networking.
The list is, however, not limited to these activities only. People connect through live streaming platforms such as Discord, Twitch, Instagram Live, LinkedIn Live, Facebook and YouTube Live.
It goes without saying that scrolling through social media and posting parts of our lives have become familiar or “normal”. It’s funny to compare social media as the “new normal” for people.
Google is exponentially effective in providing and creating an excellent working environment for its employees. For example, the “Google way” of motivating the workforce is to put its employees first, rather than exclusively rely on their results.
Google regularly shares the journey of its new and long-time employees through storytelling on LinkedIn. They have regular blogs on how their employees work and what motivates them to work. When employees quit Google, they share that they often regard their journey as a rewarding one.
Through its regular social media posts and blog articles, Google has shifted its company’s culture. These posts also provide a public relations tactic since they openly provide their internal relations to the public. This tactic is effective in creating consumer trust in the Google brand.
The first question is critical to consider since personal branding is essential in recognizing a company and its products or services. Personal branding has become a smart way to “market” yourself and create brand awareness.
Consider the example of Elon Musk. When you think of Musk, you immediately think of his electronic automobile company Tesla. You might also think of his space vehicular company SpaceX.
Musk’s personal branding “game” is strong, and his online presence is vital. A single tweet from him on which cryptocurrency to watch influences crypto investors to rush and buy those cryptos.